James Bond en Ford Mondeo !

Vous en avez rêvé, Ford l'a fait ! Maintenant vous ne direz plus : "Je roule en Ford Mondeo" mais "J'ai la même voiture que James Bond". C'est exactement ce que nos amis du marketing chez Ford cherchent à nous mettre dans la tête. On espère juste que la marque proposera en option le gadget qui permet de changer de plaque d'immatriculation...

"James Bond will be driving a Ford Mondeo in the new 007 film Casino Royale.

Ford has paid a small fortune to get its car in the film. James Bond, played by Daniel Craig, 38, is usually driving an Aston Martin. The exact sum Ford paid is a reported 14 million pounds; seven times star Daniel Craig's salary.

The Mondeo will be used for chase scenes in the . It is a souped-up 224km/h model, according to the London Sun.

Nevertheless, Craig will also drive an Aston Martin in the film.

The new actor has been criticized lately. A group of James Bond fans has launched a Web site (www.craignotbond.com) to protest the hiring of Craig to replace Pierce Brosnan in Casino Royale.

Craig, whose film work includes Munich and The Jacket, apparently has offended the fans in such a manner that they said they would boycott the film unless EON Productions and Sony Pictures admit they have made a big mistake. Roger Moore, who played Agent 007 in seven of the James Bond movies, said critics of the film franchise’s new star, Daniel Craig, should give him a chance.
He suggested the group was merely trying to attract people to their Web site.

It apparently took an old Bond to defend the new Bond. Let’s see how the Ford might help him!"

Source: http://news.softpedia.com/news/Bond-will-drive-a-Ford-19128.shtml

Comments

[Gregoo]

Hello, super article, sur le même sujet n'hésitez pas à aller voir:

http://www.webandluxe.com/12/2009/marketing-product-placement-2-0-quand-le-message-publicitaire-devient-integre-au-contenu

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Blogs are so informative where we get lots of information on any topic. Nice job keep it up!!
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[K...]

Bonjour !

Bravo pour ce blog, petite remarque, non seulement il est en ford, mais si tu as vu le film, il y a juste apres la premiere scene de l'acteur en voiture, la fameuse scene du téléphone portable de james... Un sony ericson. A se demander si les placements produits ne vont pas reglementer les films et autres créatioons artistiques. quoi qu'il en soit, meem si le film est sympa, je n'ai pu m'empecher de remarquer tous ces placements qui ne gachent pas la qualité de l'emotion, mais qui, a terme, deviennent tres lourds
J'ecrirai certainement un article sur mon blog a ce sujet dans les semaines prochaines, tu es bien entendu le bienvenu et tes commentaires seront appréciés.
A bientot